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Showing posts from November, 2024

SEO For Small Businesses: How To Compete With Big Brands Online

Hi Everyone, Hope everyone is doing well this is my final blog :((. Last Topic is all about how the little guy stands with the big guys.  "Its not about the size of the dog in the fight, Its about the size of the fight in the dog" Brief intro to SEO (Search Engine Optimization) and then into the nitty gritty bits on how small businesses compete with bigger companies through SEO. SEO  is a process designed to improve the appearance, positioning and usefulness of multiple types of content in a search result. We find it in everyday life either on web pages and social media platforms. The resources bigger companies have compared to the smaller companies gives them an advantage on the search market but with a strategic plan a smaller company can indeed compete on all aspects of their business. Here are some areas they can focus more on: Focus on Local SEO - To be competitive with big companies they need to connect with a community which ill help them start off on a small audience ...

Cybersecurity For Small Businesses

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Happy Halloween Everyone👻👻.  Hope everyone was safe, which is ironic as todays topic is all about safety with cybersecurity. Cyber security has become a very important security concern for everyone in companies and in everyday normal life. As we have seen in recent events even in SETU being a victim of a cyber attack, cyber attacks have become more prominent as there are many more people working from home. It has also become easier for scammers to achieve their goals as many people don't even know sometimes at what they are opening on a daily basis through links and emails. For small business a cyber attack could be detrimental as for some cyber attacks they do it for financial gain and for some businesses they cannot come back from the debt that they may be put into after it. The main way businesses get attacked is by the lack of education from the staff, weak passwords and an unsecure Wi-Fi network. Cyber criminals pray on these small businesses because they haven't the pro...